News
Narus Empowers Carriers to Assess VoIP Traffic and Realize Revenue
Total Network View of VoIP Enables Carriers to Redesign Business Objectives
Mountain View, Calif.—July 25, 2005—Narus, Inc., the world’s leading provider of unified IP Management and Security, today announced an enhanced offering targeted to help global carriers understand and address the impact of VoIP traffic on their business. Analysts estimate that between 8 and 25 percent of the traditional network calling traffic is being bypassed with VoIP such as Skype, a proprietary, third-party VoIP service. With 150,000 new Skype users per day, the core business of traditional telephony providers is being threatened. By using Narus, telecommunications companies can gain an immediate understanding of lost revenue from bypassed VoIP traffic, the first step in determining strategic business directions.
The Narus IP Platform provides a total network view of all IP data in a carrier’s network, including all VoIP traffic and protocols. With extensible capabilities to secure, analyze, monitor and mediate any traffic in an IP network, Narus has deployed VoIP detection at several carriers already, producing startling results. One carrier determined that over 15 percent of calls bypassed their traditional network, causing a significant impact on revenue. Using Narus, this carrier recovered its losses by mitigating the traffic and passing information to the billing system to bill subscribers for the network usage.
As a result of several successful pilot implementations, Narus is initiating a VoIP business analysis program. The program will provide carriers with the information to determine the financial impact VoIP traffic has on the network. In addition, system integrator partners will offer a mediation implementation service, enabling carriers to realize revenue from all IP traffic.
“The impact of VoIP and Skype traffic on carriers’ bottom lines is both a concern and an opportunity,” said Jay Thomas, vice president of product marketing, Narus. “Recognizing the importance of detecting VoIP traffic, carriers are turning to Narus. We are at the forefront of the industry in IP network management and security, VoIP has been a natural extension of our capabilities.”
Narus unified IP Management and Security is deployed by some of the largest carriers and IP service providers in the world, such as AT&T, KDDI, U.S. Cellular, Korea Telecom, T-Mobile and Telecom Egypt. Carriers rely on Narus solutions to provide them with real-time IP knowledge to create, manage and protect their services and revenues. With solutions for protecting critical infrastructure from attack, traffic analysis and management, lawful interception and content-based billing, Narus offers a full suite of IP applications all on a single platform. This approach provides a total network view of IP traffic, demonstrating unparalleled performance, while saving carriers tens of millions of dollars in capital and operational costs.
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About Narus, Inc.
Narus software solutions provide the real-time traffic insight essential to profitably manage, secure and deliver Services over IP. Today, large IP-based networks are transforming the traditional circuit-switched world of telecommunications into a dynamic, ever-changing world of IP-based services such as VoIP, IPTV and others. In order to secure, monitor, bill and provide excellent quality of service for these IP-based offerings, service providers must simultaneously capture, normalize and correlate IP traffic across all layers of the network. Only NarusInsight is capable of providing companies with the means to capture, normalize and correlate IP traffic at the speed required for carrier-class networks. With its patented technology and processes, Narus helps customers like AT&T, Korea Telecom, KDDI, Telecom Egypt, Saudi Telecom, France Telecom and T-Mobile in areas of network security, traffic classification and monitoring.
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